Complete Overview Of Our – Digital Marketing Course Jodhpur

1. Introduction to Digital Marketing
   

   This is where your digital journey begins! You’ll understand the basic concepts of online marketing, how it differs from traditional marketing, and why it is essential for businesses today.

   We will cover:
   A. What is digital marketing and its importance
   B. Types of digital channels (SEO, SMM, SEM, etc.)
   C. Customer Journey and Funnel Strategy
   D. Understanding audience targeting and digital buyer behavior

   By the end, you will have a clear roadmap of how digital marketing makes business successful.

2. Website planning and WordPress setup
   

   Learn to plan, design, and build your own website – even if you’re not a coder! This module teaches you how to create a fully functional WordPress website from scratch.

   You’ll learn:
   A. Domain and hosting setup
   B. Installing and Customizing a WordPress Theme
   C. Adding Required Plugins
   D. Creating attractive pages and SEO-friendly content

   By mastering it, you will be able to create websites for clients or your business.

3. SEO (Search Engine Optimization)
   

   SEO is the heart of digital marketing, and we’ll teach you how to get any website ranked on Google. This module covers both on-page and off-page and technical SEO techniques.

   You’ll learn:
   A. Keyword Research and Content Optimization
   B. Meta Tags, Schema and Technical SEO Setup
   C. Backlink Building and Guest Posting
   D. Google Search Console and Analytics Tracking

   We will also show you real SEO case studies and live ranking examples from Jodhpur businesses.

4. Google Ads (Search, Display, Video, and Shopping)
   

   Master Google Ads campaigns and learn how to drive high-quality traffic and leads using paid marketing.

   In this module, you will learn:
   A. Google Ads Dashboard Walkthrough
   B. Search, Display, Video (YouTube), and Shopping campaigns
   C. Bidding strategies, budget optimization, and ad extensions
   D. Live ad creation and performance analysis

   By the end, you’ll be confidently running profitable ad campaigns that deliver measurable results.

5. Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
   

   Social media is where the audience lives – and you’ll learn how to effectively engage them.

   This module covers organic and paid strategies for all major platforms:
   A. Creating engaging social media content
   B. Running Meta (Facebook and Instagram) Ads
   C. Building a Brand Identity on LinkedIn
   D. YouTube Marketing Strategies and Video SEO

   You’ll also learn how to use analytics to track performance and increase followers organically.

6. Content Marketing and Copywriting
   

   Content is what connects brands with people. Here, you’ll learn how to create engaging, inspiring, and SEO-optimized content that increases conversions.

   Topics include:
   A. Understanding the Content Funnel (Awareness → Conversion)
   B. Storytelling and building brand voice
   C. Writing ad copies, blogs, and landing page content
   D. Using ChatGPT and AI tools for faster content creation

   This module will make you a content expert who can sell with words.

7. E-mail Marketing Automation
   

   Learn how to build stronger customer relationships through automated email campaigns.

   You’ll learn:
   A. Building Email Lists Ethically
   B. Designing newsletters and drip campaigns
   C. Backlink Building and Guest Posting Setting up automation workflow 
   D. Analyzing open rates, clicks, and conversions

   By mastering it, you can nurture leads and convert them into long-term customers.

8. Google Analytics and Performance Tracking
   

   Data is the key to smart marketing decisions. In this module, you will learn how to analyze and measure campaign performance like a professional.

   You will learn:
   A. Setting up Google Analytics (GA4)
   B. Reading key metrics (CTR, bounce rate, conversion rate)
   C. Creating Performance Dashboard
   D. Tracking ROI and improving campaign strategies

   You will become confident in making data-driven decisions for better marketing results.

9. Freelancing and Personal Branding

   Do you want to earn money sitting at home or want to create your online identity? This module teaches you how to start freelancing, create your profile, and attract global clients.

   You will learn:
   A. How to Create a Gig Profile on Fiverr, Upwork, and Freelancer
   B. Creating a personal website and portfolio
   C. Brand yourself on LinkedIn and Instagram
   D. Strategies for Getting Your First Paying Clients

   Perfect for students and professionals who want to become independent earners.

10. ChatGPT for Digital Marketing Automation

    This is where AI meets marketing – and it’s a game changer. You’ll learn how to use ChatGPT and other AI tools to save time, create better content, and automate your workflow.

    Topics include:
    A. Using ChatGPT for blog writing and ad copy creation
    B. Creating marketing strategies with AI signals
    C. Automating Social Media Posts
    D. Creating keyword ideas, captions and SEO outline

    This advanced module gives you the competitive edge to stay ahead in today’s AI-driven world.

By the end of this course You will be able to:
A. Run real digital campaigns
B. Rank websites on Google
C. Create high converting ads
D. Work as a freelancer or start your own agency

Transforming your career starts here – join Aarunesh Learning Tech’s Digital Marketing course Jodhpur today!